What happens when an already successful group gets into property development with the aim to improve the fabric of communities? Al Rajhi is already one of the regions most successful banks.
We created a brand that promoted management’s mission to create a new standardof living and working for a price that is accessible for the many. Al Rajhi
is the parent brand for the new venture that will launch dozens of developmentand provide housing for tens of thousands
of people throughout Saudi Arabia and
the region.

Strategy, brand architecture & brand identity, print collateral

* Other industrial clients