We recently helped GreenIndex launch their revolutionary environmental labelling brand. GreenIndex is an initiative to promote sustainable business, through consumer accountability. While there are many competing labelling schemes in environmental arena, GreenIndex’s methodology is the only one taking a holistic approach, with a specially developed formula that considers means of production, packaging and transport.

To compete in the crowded arena of environmental initiatives and communicate clearly in the universe of packaging communications, GreenIndex needed a brand that is easy to find, understand and remember. The GreenIndex identity emphasises the uniqueness of their solution. It is a single mark that that considers different aspects of environmental impact and can be used across all product categories, rating the environmental impact on a scale of 0-100.

Laura Dzelzyte, Co-founder of GreenIndex says: “In Brandinstinct we have found a dedicated team of designers, strategists and creatives translating the idea and science behind GreenIndex into a brand consumers can identify with. We are now able to see a clear vision of how GreenIndex will look at every stage of development right up to saturation.”

Andrew Morris, designer at brand instinct adds’ “On the surface the project called for an info-graphic approach but, beyond that, were genuine branding issues. We blended the information challenges with some expressive elements to deliver a branded solution.”

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