We were appointed by Daniel Swarovski Corporation to create a name for a new range of crystal animal figurines. The project has been successfully kept under wraps by the team at Swarovski until it’s launch in May.

‘There’s been much naming work over the past year which indicates increasing investment in new brands by global companies. Our experience includes FMCGs, credit cards, financial and professional services & fashion, so we were pleased to add Swarovski to our portfolio. The Swarovski team had a very clear vision for the new range which helped make our collaboration a great success,’ said Daniel Gomez at Brandinstinct‘

The Lovlots project was really a lot of fun for us. It’s rare to become involved in a product range that is so irreverent and cheeky. It’s definitely targeted more at the Avril Lavignes than Bridget Jones of this world. I do think the range will help Swarovski target a new customer profile and facilitate further growth in the Asia Pacific region.’