Designing for better mental health
We were appointed by the National Collaborating Centre for Mental Health (NCCMH) to design a series of book covers for its clinical guidelines. Quickly, this simple design project evolved into strategic identity redevelopment to visually unify NCCMH’s various customer channels and publications.
Established by the National Institute for Health and Clinical Excellence (NICE), NCCMH, a partnership between the Royal College of Psychiatrists and the British Psychological Society’s Centre for Outcomes Research and Effectiveness, is the leading national organisation responsible for developing evidence-based guidelines on mental health care within the NHS. The NCCMH team are passionate about their work because of the direct impact their guidelines can have on health care delivery in England and Wales. Brandinstinct worked to identify a relevant positioning arena that would inform the design process and effectively communicate what NCCMH stands for to its stakeholders in England and Wales and the larger international community.
“Working for NCCMH was a great opportunity for Brandinstinct to contribute to a worthy publication of best practice from today’s health professionals. We enjoyed the challenge of creating an identity to reflect their professionalism and drive for knowledge while also being accessible“ said Gillian Garner, partner at Brandinstinct.
The identity will be rolled out in a phased approach this spring with elements already appearing on the website.