Award for new Smart packs
Our teams helped pharmaceutical manufacturer, Veropharm, create a new category of super premium plasters for the design conscious (and injured) consumer. As major brands compete for market share using price promotion or product innovation, Veropharm realised that a sensitive design aesthetic was missing from the market. The premium designs enabled Veropharm to maintain a 40% premium over international
brands while not canibalising on their standard private label products.
‘When we listened to customers, they said they wanted a product that would use the best of today’s technology to help heal their skin quickly, but that they also wanted a design that would be sensitive to their high-street fashion sense as well’ reports Herman Inozemtsev, Veropharm’s Vice President of marketing.
The plasters are now on sale and customer reaction has been outstanding. The package designs won a Silver Award at the Pentawards 2007. Pentawards is a global competition bringing the biggest names in design to compete over new package design concepts.