We’ve just launched a new effort called Civil Branding and we are so proud. Civil Branding is all about harnessing the power of mass communication for social influence and brand difference. It’s about putting a socially progressive narrative inside the primary message of the brand. We founded our company around these ideas six years ago and it took us this long to distil the idea into a well formed brand management tool, put a few rounds of research into the field to confirm what we already suspected and generate a swell of interest from the marketing community. Now that it’s launched you can expect to hear a lot more about it. We look forward to hearing from you through our blog and in conversations.

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