Founded in 1988, Gloria Jeans became the leader of kids and teenagers fashion apparel in Russia. They’ve grown rapidly, including during recessionary times, and have been active in global markets since 2003.

Key members of our team have a new-media background so we knew exactly how to launch the first version of the fashion website. We also emphasised transferring our knowledge to our client, believing it is crucial for brands to be able to manage their on-going dialogue and interaction with their audiences independently.

The first step was a concise planning stage, focusing on information architecture. We helped scale the team’s needs in a way that allowed a quick launch but also created a platform that could continually develop at the live-state once it’s on the Web.

We created a design that is consistent with the heritage of the brand but also seeks to take advantage of the opportunities the web platform provides to innovate and delight. The look & feel of the site is consistent, but it is designed to change seasonally to complement the changes of the “fast fashion” merchandise and to engage the brand’s many fans.

Finally, for the often dreaded development stage, we partnered with open source wizards Linnovate. The benefits of the open source platform, Drupal, enabled the creation of a highly scalable site with a powerful content management system at a fraction of the time and cost of similar endeavours taking the propriety software route. We’re excited to see where they take it.

.