Aaron Shields was asked to comment on the conservatives brand and David Cameron’s efforts to modernise the party. This is an excerpt from the programme that appeared on Al Jazeera prior to the election in Great Britain.

Aaron adds: “The conservatives as still acting to shake off the image of Thatcher and all the archetypal notions that surrounded staunch conversative idealism. While ideologically and fiscally conservative, Cameron has been successfully moving the party closer to the centre. The cultural challenges must be enormous but he has sent clear signals of change well beyond adopting a new logo such as supporting more women MPs, more progressive policies and backing openly gay members. As in any culture, the patterns and habits will take continued action to change, but it appears that Cameron is on the right path. There are two challenges that remain. First, will the party be unified enough in time to lead a government? Second, will a coalition solution put too much strain on the newly emergent culture and tempt the conservatives to snap back into familiar and safe patterns of yesteryear?”