It’s not every day that you get to redesign a whole new family cards for a bank. The new cards for Budapest Bank communicate the identity we recently designed in a monolithic but fun way.  The logo and key identity elements feature prominently on all the cards no matter whether they are for entry consumers like students or for high net worth clients. We designed a total of 13 cards and all have been launched in the Hungarian market.

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As predicted, we lived through very different times in 2008. Many of us watched stalwart brands make the headlines for bailouts and bankruptcies. Belts were tightened, headcount was shed, fingers were pointed and dramas unfolded. No doubt, we will see this purge continue into early 2009 but likely not much beyond then. 

While there is definitely a down-side to this downturn, the purge will be healthy for the industry. In many ways, we have been living in times of excess and as a friend of mine once observed: “I have seen many more companies die of gluttony than starvation”.  Gluttons are now leaving the table and this can only be seen as a good thing.

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