In article on the basics of shaping your corporate culture with your brand. Features on new work on a Hungarian bank, a Russian vodka, a Saudi property giant and an Italian pasta brand. A big hello to our newly designed website. Our favourite TED conferences and a little distraction on procrastination
Repositioning Indian global luxury brand Saffronart ; A new retail experience for Say telecom stores in Romania ; Ian Dunlop on the origins of long-lived brands
Marketing plots - learning from the stories about the stories; The road ahead; A revolution in green labelling; alternative transport brand launched; sign up for engagement seminar
Using narratives as agents of change; Smart packing wins design award; Grace Tea launches in Ukraine; sign up for engagement seminar
Simplifying brand portfolios; NCCMH; Ian joins the team; sign up for narrative marketing seminar; brand engagement slides
Tapping into the Big Russian Soul; great narratives in financial services; luxury brands in emerging markets; sign up for brand engagement seminar; great books
Launched XL Airways; using appreciative inquiry in branding; new category in ambient juice; intro to brand architecture principles; top blogs
Launching MTS in Russia; staying trim in times of plenty; an update on BI; our clients are looking for top managers; basic building blocks of terminal values; top podcasts