Time to catch up on new work with our teams. We’ve been working in the UK with Scott Wilson – a large engineering and design firm. Our teams have been working in Russia with the much loved national retailer Gloria Jeans. Finally, we have been working across three continents to re-brand the world’s largest Islamic bank, Al Baraka. There are the usual fun bits and a new regular piece in the top Civil Branding posts we’ve written this season. Enjoy!
We’ve just launched a new effort called Civil Branding and we are so proud. Civil Branding is all about harnessing the power of mass communication for social influence and brand difference. It’s about putting a socially progressive narrative inside the primary message of the brand. We founded our company around these ideas six years ago and it took us this long to distil the idea into a well formed brand management tool, put a few rounds of research into the field to confirm what we already suspected and generate a swell of interest from the marketing community. Now that it’s launched you can expect to hear a lot more about it. We look forward to hearing from you through our blog and in conversations.
It’s our first annual ‘feel good & waste time’ edition. Just in time for the slack holiday season before we all run off to our endearing but often trying families, immense sedative-like birds and the modern hell that is holiday travel. Sit back, tilt your monitor away from your colleagues, plug in the earphones and enjoy.
We introduce Al Wasl, fusing modern with traditional in a new city identity ; A presentation about emerging practices in branding: what does the future of branding work look like for clients and agencies ; An overview of our part in the Egage 08 conference and a certificate of excellence in type design for the Al Rajhi font.
In article on the basics of shaping your corporate culture with your brand. Features on new work on a Hungarian bank, a Russian vodka, a Saudi property giant and an Italian pasta brand. A big hello to our newly designed website. Our favourite TED conferences and a little distraction on procrastination
Repositioning Indian global luxury brand Saffronart ; A new retail experience for Say telecom stores in Romania ; Ian Dunlop on the origins of long-lived brands
Marketing plots – learning from the stories about the stories; The road ahead; A revolution in green labelling; alternative transport brand launched; sign up for engagement seminar
Using narratives as agents of change; Smart packing wins design award; Grace Tea launches in Ukraine; sign up for engagement seminar
Simplifying brand portfolios; NCCMH; Ian joins the team; sign up for narrative marketing seminar; brand engagement slides
Tapping into the Big Russian Soul; great narratives in financial services; luxury brands in emerging markets; sign up for brand engagement seminar; great books