On September 25th, Uri Baruchin gave a presentation at the Strategic Branding forum in Romania. We used this opportunity to bring together some of our central ideas about how branding should be practiced in order to succeed in our rapidly changing world. This is an outline of the ideas the presentation touched upon…
Emerging practices in branding – a strategy for strategy
When asked to give a presentation with the title ‘the future of branding’ audiences usually expect to get examples from brands that innovate and point to the future. This time, we took a different approach. Instead of talking about branding as a noun, we decided to speak about it as a verb, about how branding is carried out. This is a look at emerging trends in branding as a practice. These are changes led by the people who lead branding programmes – usually branding agencies together with the clients who hire and work with them.
Our presentation looks at five aspects: methodology, relationship, culture, identity and engagement.
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17 June 2008, Riyadh Chamber of Commerce
The Riyadh Chamber of Commerce is hosting an intimate seminar on the future of brand development in the kingdom of Saudi Arabia. Ian Dunlop, consultant at Brandinstinct explored five trends in brand development observed around the globe.
The seminar was sponsored by Enshaa Holdings
Presented on 12 December 2007, Hoxton Hotel, London
Uri focuses on Narrative Marketing: how brands tell stories, how those stories interact in the market and how you can differentiate your brand by using these understandings. It will be led by Uri Baruchin.
Presented on 13 April 2007, BrandsPoint Conference, Kiev
Aaron reviews global trends in brand development and talks about how to implement these in the Ukraine. He profiles some of the risks of launching a sophisticated brand in low-brand awareness markets and discusses strategies for building brands while reducing the risk of customer defection.
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22 February 2008, Hoxton Hotel, London
Companies often find that their brand and company culture are not in sync. Gillian Garner, partner at Brandinstinct will discuss how you can develop programmes that will facilitate employees to integrate the brand into their daily work with customers and
each other.
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