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Brandinstinct Blog » News, Articles, and other noteworthy items covering branding, marketing, design, brand engagement and more.

Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Summer 2007

Simplifying brand portfolios; NCCMH; Ian joins the team; sign up for narrative marketing seminar; brand engagement slides

+ View newsletter


Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33
23/07/2007 | Permalink


Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Trendy London 2012 logo branded a flop

Metro ArticleExcerpt from Metro Newspaper, London, Monday, June 4, 2007

A £400,000 2012 Olympics logo unveiled today has been criticised by experts and the public. The dramatic new logo has been written in trendy jagged street writing, favoured by electro bands, and comes in bright shades of pink, blue, green and orange.

Branding experts say the style which is very fashionable at the moment as an 1980s pastiche will be completely dated when the games actually take place in five years time. Uri Baruchin, of London-based branding experts BrandInstinct, said: ‘The youth-appeal box has been ticked but it is unclear if it fully answered the brief of access, participation, stimulation and inspiration, and if it can have the mass appeal required to create ‘everyone’s games’. ‘It’s a shame the opportunity to capture the spirit of vibrant cosmopolitan London has been missed, and it is highly debatable if the stylistic choices made will still seem fresh in five years.’


Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33
04/06/2007 | Permalink


Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Spring 2007

Tapping into the Big Russian Soul; great narratives in financial services; luxury brands in emerging markets; sign up for brand engagement seminar; great books

+ View newsletter


Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33
23/04/2007 | Permalink


Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Talk: Can good brands alienate customers?

Presented on 13 April 2007, BrandsPoint Conference, Kiev
Aaron reviews global trends in brand development and talks about how to implement these in the Ukraine. He profiles some of the risks of launching a sophisticated brand in low-brand awareness markets and discusses strategies for building brands while reducing the risk of customer defection.

+ Download presentation


Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33
23/04/2007 | Permalink


Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Talk: Brand Engagement Seminar

22 February 2008, Hoxton Hotel, London
Companies often find that their brand and company culture are not in sync. Gillian Garner, partner at Brandinstinct will discuss how you can develop programmes that will facilitate employees to integrate the brand into their daily work with customers and
each other.

+ Download presentation


Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33
01/02/2007 | Permalink


Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Winter 2006

Launched XL Airways; using appreciative inquiry in branding; new category in ambient juice; intro to brand architecture principles; top blogs

+ View newsletter


Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33
23/01/2007 | Permalink


Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Autumn 2006

Launching MTS in Russia; staying trim in times of plenty; an update on BI; our clients are looking for top managers; basic building blocks of terminal values; top podcasts

+ View newsletter


Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33
23/09/2006 | Permalink


Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33

Article: Staying lean in times of plenty


Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/link-template.php on line 73

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/link-template.php on line 98

As sure as day follows night, when marketing budgets are ample, the number of brands in a portfolio will swell. Marketers just cannot seem to help themselves: when given larger budgets, they will create new brands. Likewise, the recent trimming of budgets has precipitated a culling of sub-brands as we aim to get more mileage out of fewer brands. In the end, this culling is usually a good thing. Now that marketing budgets are once again on the rise, CEOs and marketing directors must regulate the proliferation of brands in order to encourage effective resource management.

One effective method of control is requiring approvals for the development of every new subbrand at a senior level. Another means is to integrate strict ROI accountability for creating new sub-brands, however, this route is only recommended for those companies with sophisticated brand-programs already in place. No matter which brand you choose, developing simple guidelines for branding new offers is an essential step to better brand portfolio management. This situation is especially true for companies that have decentralised management, since they are most likely to have problems with brand proliferation.

+ Read the rest of this entry


Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 19

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 28

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 30

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 32

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Denver' for 'MDT/-6.0/DST' instead in /home/branshi7/public_html/blog/wp-includes/functions.php on line 33
26/05/2006 | Permalink