OZO is a new alternative transport company specialising in small electric vehicles for business and recreational activities. No one knows what the future of transport will look like, but it everyone knows it will look different than what it is today. In response, the design team at Brandinstinct created a future-oriented emblem with a rich mix of modern forms in the graphic identity that can change with the times.

Ewan Fernandes, president of OZO appreciates ‘the sleek nature of the brand and feels that it stands in stark contrast to the over-used and possibly insincere organic lines of the category.’ Christophe Stolberg, designer at Brandinstinct says that ‘he’s proud of the balanced approach to design. The result is a brand that can keep pace with market and morph freely into new generations of vehicles – whatever they may look like.’

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