It’s not every day that you get to redesign a whole new family cards for a bank. The new cards for Budapest Bank communicate the identity we recently designed in a monolithic but fun way. The logo and key identity elements feature prominently on all the cards no matter whether they are for entry consumers like students or for high net worth clients. We designed a total of 13 cards and all have been launched in the Hungarian market.
Budapest Bank, GE Money’s Hungarian member, has recently launched their new brand, with strategy, identity and a brand engagement programme.
When we met Budapest Bank, their main asset was a tradition of product excellence, however, this major strength was not working as hard as it could in the market. Instead of standing for a distinctive worldview, it came across as a functional and tactical stance, focused on short term offers.
We facilitated a brand strategy process that bloomed into an ambitious branding programme that has already made a significant impact on Budapest Bank’s business. An impact that became apparent even before the launch of the identity.
Unlike many projects where a lot of research needs to be carried out, when we started working with Budapest Bank they already had mountains of high-quality research about the perception and performance of their brand and competitor brands in the market. Our task was to distil meaning from this content and develop new insights. A thorough brand and market audit, combined with a series of internal workshops, painted a fascinating picture.
+ Read the rest of this entry