We recently helped GreenIndex launch their revolutionary environmental labelling brand. GreenIndex is an initiative to promote sustainable business, through consumer accountability. While there are many competing labelling schemes in environmental arena, GreenIndex’s methodology is the only one taking a holistic approach, with a specially developed formula that considers means of production, packaging and transport.

To compete in the crowded arena of environmental initiatives and communicate clearly in the universe of packaging communications, GreenIndex needed a brand that is easy to find, understand and remember. The GreenIndex identity emphasises the uniqueness of their solution. It is a single mark that that considers different aspects of environmental impact and can be used across all product categories, rating the environmental impact on a scale of 0-100.

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