We recently helped GreenIndex launch their revolutionary environmental labelling brand. GreenIndex is an initiative to promote sustainable business, through consumer accountability. While there are many competing labelling schemes in environmental arena, GreenIndex’s methodology is the only one taking a holistic approach, with a specially developed formula that considers means of production, packaging and transport.

To compete in the crowded arena of environmental initiatives and communicate clearly in the universe of packaging communications, GreenIndex needed a brand that is easy to find, understand and remember. The GreenIndex identity emphasises the uniqueness of their solution. It is a single mark that that considers different aspects of environmental impact and can be used across all product categories, rating the environmental impact on a scale of 0-100.

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OZO is a new alternative transport company specialising in small electric vehicles for business and recreational activities. No one knows what the future of transport will look like, but it everyone knows it will look different than what it is today. In response, the design team at Brandinstinct created a future-oriented emblem with a rich mix of modern forms in the graphic identity that can change with the times.

Ewan Fernandes, president of OZO appreciates ‘the sleek nature of the brand and feels that it stands in stark contrast to the over-used and possibly insincere organic lines of the category.’ Christophe Stolberg, designer at Brandinstinct says that ‘he’s proud of the balanced approach to design. The result is a brand that can keep pace with market and morph freely into new generations of vehicles – whatever they may look like.’

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Premium ambient juice? Not such an Oxymoron as Morison’s and Asda have proved. Brandinstinct was hired by Cracker Juices to create the brand strategy, identity and package design for their new range of premium ambient fruit juices.

Cracker spotted a major opportunity in an often scorned category. Ambient juices don’t need to be less healthy than chilled juices as both go through the same pasteurisation process. However, traditionally, big players in the ambient category have been selling commodity priced, heavily diluted products, with little natural juice, adding preservatives, artificial colours and other “nasties”. Cracker Juices decided to create a new category of premium ambient juices. This category provides a much needed solution for families who are becoming increasingly health conscious but still need to stock up on juice for practicality
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