Pagani is a top 10 Italian pasta player globally and they are the number two European player in the Corporate B2B market. Pagani’s focus is creating tailored products for companies that either use them as an ingredient or sell them under a private label.
We admit it, at the beginning we’ve found the combination “B2B pasta” a little hard to get our heads around. Most of our immediate associations with Pasta brands were heavily consumer oriented. Indeed, when we visited the client at Europe’s largest food exhibition, we saw that the entire category was consumer oriented and, sadly, riddled with consumer clichés: Italian mamas, papas, smiling girls carrying bails of wheat in fields, you know the kind.
With a recent management overhaul, led by seasoned turn-around guru Peter Assembergs the company was facing a unique challenge. Pagani’s name is well known and recognised in the industry, but in an increasingly commoditised category and with a global crisis of rising prices of durum wheat, the challenge was demonstrating a real difference that highlights the company’s dedication to B2B manufacturing.
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Saffronart is the leading auction house worldwide for Indian modern and contemporary art. They are one of only a handful of auctioneers worldwide to crack the online auction model. With auction sales and additional fixed-price sales, Saffronart outperforms auction houses such as Christie’s and Sotheby’s in its categories.
A young, dynamic company it is reinventing the rules of the game for its category, using the net to introduce a new degree of information transparency. If art is known for its transformative powers, Saffronart is about bringing this creative energy to the business of Art. Growing as a global business the company was looking for a brand that will differentiate it from the competition as well as position it firmly as a global brand.
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OZO is a new alternative transport company specialising in small electric vehicles for business and recreational activities. No one knows what the future of transport will look like, but it everyone knows it will look different than what it is today. In response, the design team at Brandinstinct created a future-oriented emblem with a rich mix of modern forms in the graphic identity that can change with the times.
Ewan Fernandes, president of OZO appreciates ‘the sleek nature of the brand and feels that it stands in stark contrast to the over-used and possibly insincere organic lines of the category.’ Christophe Stolberg, designer at Brandinstinct says that ‘he’s proud of the balanced approach to design. The result is a brand that can keep pace with market and morph freely into new generations of vehicles – whatever they may look like.’
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