Retail giant Carrefour entered the commoditised telecom market with a plan to target bargain hunters. The natural choice for a brand was Carrefour’s budget private label, No.1, which already commanded a large consumer base. We struck the right balance between a low price heritage and a high quality service needed for the image of No.1's first service offer.

Positioning, brand identity, packaging, advertising, brochure design

Testimonial
We needed to find a way to leverage
No 1’s low price promise while communicating a strong sense of value and quality service. Brandinstinct's innovative approach took the existing identity to a new design level with a humanised, solid promise.

Arkadi Panitch, Marketing Director

* Other retail clients