After only two years in the Israeli market, rival Orange had acquired more than a 20% share. Despite having superior customer service indicators, a wider product range and better coverage, Cellcom’s brand equity had been eroded after years of neglect. We redeveloped every aspect of the brand and improved customer perception of the service offer resulting in increased customer loyalty.

Research & strategy, brand identity, brand experience, retail design, literature development, phone bill, web

* Other telecom clients