Engagement planning
We utilise existing programmes and organisational structures to embed your brand vision across the business, as well as introducing new ideas to help you perform better. Our programmes begin with a mapping exercise to identify opportunities, prioritise objectives, programmes and milestones that can be used for integrating the brand with the culture and business operations. Engagement planning is a comprehensive exercise tailored for large and mid-sized companies with 1000 to 100,000 employees nationally or globally.

Cascading
Once the strategy is set it needs to be embedded across all levels of the organisation. Our process helps employees further develop the meaning behind the brand and what they can do to embed a new vision into their work. Clients typically find this stage the most challenging. We can work with you to set and rollout the plans we create together and address cultural patterns that will make adoption of new ideas successful across the company. Through conducting workshops, events and developing training materials, we will provide the tools and direct support that is needed for change.

Leadership development
Brand and culture change requires strong and unified leadership. We believe that leadership is a talent to be grown and nurtured in an organisation. We have worked with brands like E&Y, GE Money, Caterpillar, HBOS and ABN AMRO to help foster brand leadership in their organisations. We work directly with senior managers on how they envisage the brand, communicate it and act on it.

Coaching
Moving toward a vision happens in the detail of your daily working lives. During coaching sessions with managers, we break down the detail of any strategic effort in order to give it meaning for leaders in their work roles; helping them recognise useful ways of working and repeating that success. We also use coaching as a vehicle for sustaining developments. Coaching can be directed at any level of management to help you maintain the direction of a strategic effort and lead staff towards a desired future state.

Brand training
Employee training sessions can be provided along with an employee brand book. The sessions discuss the meaning of the brand and how to apply your values and vision into daily work. The aim of the sessions is to ensure employees become a part of the culture development process, as well as leaving them with a clear understanding of the brand, its purpose and meaning for their own behaviour. We recommend including regular brand training in employee induction programmes as well.

Internal communications
Employees have similar needs to customers in that they must understand your story and values before they can relate to them, certainly before they can act on them. Especially within large companies, effective two-way internal communication becomes essential for cascading your brand and developing your culture. Once your values and vision are clearly articulated, they need to be repeatedly communicated throughout the organisation, and supported with multiple activities that create a sustained effort towards building a single purpose.