The Czech mobile operator needed help appealing to a very tech-savvy audience and shedding its image as a lumbering telecoms giant. We revamped every aspect of their brand, from visual identity and brand architecture and strategy, through all channels, including web, literature and retail training, to make sure it retained its lead and justified its price premium.

Research & strategy, brand identity, brand experience, retail design, web development, literature development

* Other telecom clients