Experience
Once you have a compelling
and well defined brand, you need to get it to your customers. Traditionally,
the primary tool for developing the brand was advertising. Today, we need
to draw the brand into as many areas of customer experience as we can, using
it to differentiate channels like retail, the web, brochures, monthly bills
and customer service.
Interiors
Retail
is where it all comes together. Where else do you see so many elements
of the brand in one place? Customers interact with your staff, your products,
your communications and even interactive tools. The way consumers purchase
is changing rapidly and building for the future is becoming more complex
and requires a lot more than ‘good design’. Our retail programmes
utilize rapid prototyping, collaborative working sessions with channel
managers and innovative research techniques to create the right strategy
for your interiors well before we begin creating award winning design.
+ More examples of retail work
Packaging
Successful product brands strike the balance between creating an impact
and relating effective information to give the customer confidence. Our
experience in product design ranges from FMCG packs, to financial services,
to high-tech gizmos and pharmaceutical packaging. We create both one-off
packages and develop entire systems of package design.
+ More examples of packaging
work
Advertising
In order to build a brand, great ads need to be more than creative; they need
to build toward a consistent central story that the brand wants to tell over
the long-term. Whether it’s TV, radio, outdoor or print, our communications
concepts grow the brand through narratives that have longevity in the market,
building differentiation that has staying power.
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Print
Individual
pieces of literature can create a big impact, but it's important to treat
all marketing collateral as a system, with each piece interrelated, rather
like a website. The best literature systems recognise the journey that
customers take when deciding between products, or using existing services,
and make every use of the brand to win customer appreciation and loyalty.
+ More examples of print design
Websites
Great websites help achieve aggressive business targets and promote better
customer experiences. Our know-how for developing online channels provides
you with practical recommendations from concept to integration. Websites
are not stand-alone channels, so our planning, structure and design programmes
focus on developing a coordinated approach with other media to create
a more joined up experience for the customer.
+ More examples of web design
