The auditing profession is changing. E&Y wanted to shake off the image of accountants as a sterile collection of bean counters. Our brief was to inject associations of wisdom and warmth into their image. We created campaign concepts revolving around notions of the brain that humanised the brand through humour. The campaign was launched in the FT across Europe.

Brand architecture, strategy, advertising, internal communications

* Other professional services clients

 

 

 

 

 

 

Professional Ernst & Young