Often, the way to begin a more meaningful relationship with customers is to start from the very beginning with an honest approach. Take away the smiling, happy people. Do not promise a better life.
Laugh at yourself when it is expected that you should. We helped cut away all that
was untrue, irrelevant and uninteresting
for customers to create a truly refreshing approach.

Positioning, brand engagement, identity, card design

* Other finance clients

Testimonial
Brandinstinct's approach to brand building not only delivered a great and relevant new brand concept to Budapest Bank-GE Money Bank, but their facilitation was also fundamental to the internal approval and alignment process. With their help 12 months after kicking off the work we have a new communication strategy that delivered positive business impact and improved brand strength significantly, our customer touch points are harmonized to our new brand promise and most importantly our organisation is aligned to delivering what we promise to our customers.

Andrea Szabó, CMO
Budapest Bank-GE Money Bank