Identity
A compelling strategy lays the foundation for a successful brand but it achieves power through its identity. Brand identities are systems of signs and symbols that communicate the strategy in a universal way to many audiences. Iconic brands transform universally understood signs to promote their own values and messages to the world.

 

Naming

A great name is not only distinctive; a great name brings the strategy to life. Names like Cahoot, Juice, XL and LoveLots drive meaning into new brands and help create immediate understanding and liking for the offer. We create single brand names in English and complex brand name systems in multiple languages. We bring together a number of disciplines to help navigate linguistic, cultural and legal complexities for global brands.
Visual identity

A logo makes a powerful first impression on your audience. Over time, it’s more hidden, providing a seal of quality and a badge for your values. Great identities are iconic, standing the test of time and promoting a narrow set of values. We create all the graphical elements, including typefaces, colour palette, and imagery style, that support the brand strategy and make up the design system.

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Written identity

The right words influence the brand every bit as much as good design. We develop comprehensive style guides for strong written communications, tailored for both internal and external audiences. Copywriters form the core authorship, but anyone in the company can find great ideas to help them better communicate the brand.
Guidelines
Identity guidelines can range from simple booklets that describe the most basic rules for implementing a new identity, to a wide array of support tools that help put the new identity into practice across multiple forms of media and multiple countries.