Russia's largest mobile operator had always stood for quality and reliability.
The competition re-launched a cool and Western brand onto the market. In response, we tapped into the big Russian Soul through an authentic and modern telling of the country's human story.

Brand identity, retail development, concepts for all the touch points, brand training, guidelines

* Other telecom clients

 

 

 

 

Testimonial
They are the real thing. The people at Brandinstinct worked hard to understand us and create the concepts for an exciting and radical change in the market. The quality of their people meant we could work under extremely tight deadlines on large projects with confidence. We look forward to continue working with them to develop the MTS brand over the long-term.

Eugeny Sidorov, Head of Strategic Marketing

Telecom MTS