Most pasta brands promote notions of mama in the kitchen or fields of wheat swaying in the sun. The team at Pagani had no penchant for these kinds of dramas. They are a proud team, obsessed with excellence in pasta manufacture and find more in common with high performance cars than wheat fields.
We repositioned the brand in the midst of great change and inspired.

Brand strategy, brand identity,
photo-shoot, print collateral, exhibition stand, web design

* Other retail clients

 

 

 

 

 

Testimonial
Brandinstinct succeeded 100%. We feel very satisfied: we have been collecting enthusiastic comments both inside the company and outside, from our customers, suppliers and even from some kind competitors. What makes Brandinstinct different is that they are very good at listening, understanding and translating their customer’s needs. Working on a new identity is not a picnic. Thanks to Brandinstinct we didn’t live the stressful and demanding side of the project (I’m sure there was one…) we were involved on a regular base, effortlessly, and enjoyed many nice and challenging parts of the project. It was a lot of fun and satisfying every time we received news from them.

Retail Pagani Pasta