Our people have worked with Citibank over a number of years, most recently redeveloping their strategy in Saudi Arabia. We needed to establish the relevance of promoting an American brand in an evolving socio-political environment. Our recommendation to change the name in favour of a locally used nickname was adopted and the Citigroup endorsement was reduced.

Testimonial
Our experience with the people in Brandinstinct has been truly exceptional. Not only because of their knowledge and experience in their field, but more due to their work philosophy. Once commissioned, they became part of the business extending their expert opinion and creative solutions in total harmony with our teams for the best results. This is important for us since it is often the detail that can make or break a business relationship. Their work philosophy is the best contract a client can hope to receive.

Hala Kudwah, General Manager

Research & strategy, brand architecture, online strategy, internal brand alignment

* Other finance clients