This property development is the first to be launched under the new Al Rajhi brand. The development brings a new level of quality to the region. The brand takes customers back to ancient ideas of a rich and lush community life. We explored notions of closer ties with neighbours and more social activity for this brand. As a result, the level of interest for the development has been oversubscribed by a factor of five.

Strategy, brand identity, advertising, print collateral, renders, brand extension

* Other industrial clients