Brandinstinct

Research
We conduct all kinds of research, but favour qualitative methods that use observation-based approaches to uncover customer truths. Sometimes this means watching them in a store, following them around an office or sitting with them in their homes. Once we identify opportunities, we often test their validity with quantitative methods. Again, we employ many techniques, but tend to use internet panels for their speed and convenience more than any other.

Segmentation
Whatever the specific objectives, customer segmentation exercises are designed to help take a more customer focused approach to business. We help our clients form a more detailed understanding of their customers’ thought processes, habits, and emotional needs. Making the customer more central helps our clients understand how to extend and manage their brand, how to prioritise their product pipeline and how to structure their organisation for better effect.

Brand Audits
Sometimes getting a professional opinion is more appropriate than conducting research. Our audits analyse how well your brand is performing across all your channels. Audits take many forms, from regular communications reviews to global best practice reports, but all are focused on the customer journey and its effect on brand experience. Whether you want comprehensive analysis, or just a second opinion, our most experienced people will look beyond trends to give you their considered judgements, backed up with solid rationales.

Brand strategy
We believe the best brands are built from the inside out. Our people work to uncover the behaviours that have made our clients a success. We codify these in a combination of long-term and short-term narratives and values. Not every company has a world changing mission, but we strongly believe that every company has a unique culture that can be better promoted and grown to become a leader in their field.

strategy

Brand architecture
You can harness your portfolio architecture to speed up product launches and create clarity for customers. Our consultants explore the right options with you and help you roll out the changes for the model you adopt. We’ll also provide the rules and tools for effective management over the long term, so your marketers and product managers can continue the work themselves.

We're a progressive agency with a strong practical side. We believe in taking the voodoo out of branding and that sophisticated concepts create clear and practical solutions. We identify strategies that inspire people to create experiences that change every aspect of the business. Three elements combine to make our approach different.

Nick, Aaron & ala

Emergent theory
Our methodologies are completely open and nothing is set in stone. Our mature consultants take an emergent theory approach: we choose the most appropriate method as we explore your company and your market context to create bespoke strategic models. Your solution is as unique as your marketing reality.

Local insight
Our consultants are well-travelled, but no matter how much experience we have in a country, we approach the market as a student - not a teacher. Our international work has taught us to respect the intricacies of a local market. Instead, we aim to combine our knowledge with the local acumen of your team. Our work leverages best practices without losing sight of cultural difference.

Results driven
Our approach leads to rare results for our clients. Through working with our teams, sales of multinational companies can double. By adopting our solutions market perception can move from No. 5 to No. 1. By helping to leverage the potential of client teams, new product innovation can flourish. By engaging employees with the brand, we can help create a wave of positive change across the business.