We worked with T-Mobile to improve the first few days of being a customer. Conducting in-depth interviews with customers helped us break down the new-customer experience into discrete modes and milestones. The research gave us the ammunition we needed to improve and differentiate the experience for new T-Mobile customers.

Testimonial
Working with Brandinstinct exposed us to a rigorous approach to help understand and improve how our customers experience the T-Mobile brand. The strength of their methodology allowed us to generate creative and exciting ideas for enhancing brand-experiences, which were also grounded in the reality of customers' everyday lives.

Lorna Farrar, Brand Experience Manager

Research & strategy, brand identity, literature development, promotions

* Other telecom clients