Russian pharmacists and doctors were not enthusiastic about western brands claiming to care for the patient. But research showed they were open to notions of practical wisdom. We developed a monochrome brand that stuck to the facts, honoured the doctor as the caregiver and gave the sales team a story to believe in. Veropharm now enjoys a significant premium in a world of cut-throat margins.

Brand strategy, identity, brand architecture, package design, promotions

* Other industrial clients