Do discount airlines have to feel cheap? Our teams identified a strategy that bridged low cost travel with an experience worth remembering. We developed this strategy into a delightful brand that breaks with overused metaphors in the travel industry. Three months after launch, sales were up 100% year-on-year with a 50% decrease in marketing budget.

Brand strategy, brand architecture, visual identity design, advertising, web design, aircraft design, merchandising, onboard environment design, signage, vehicle livery

* Other leisure clients

 

Testimonial
Thanks to the collaborative process, the new brand solves a lot of operational design challenges, without compromising the creative output. I was very impressed by the chemistry between strategy and design people on the Brandinstinct team.

Martin Lock, Managing Director